A Study on Green Banking Initiatives of Selected Private and Public Sector Banks in India

Sreesha Ch

Abstract


Environmental protection has become a part of strategy in most organizations in India and started offering environment friendly or green products and services to the consumers. This paper is an attempt to identify the green banking activities undertaken by the banking sector in India. The aim of this paper is to study various models or channels through which making the bank branches green. This study also focus on Green Banking activities adopted by private and public sector banks in India for environmental sustainability. From public sector, State Bank of India and Canara Bank were selected. Meanwhile from private sector, ICICI and HDFC bank were selected. The findings reveals that the Indian banks are identified the importance of environmental protection and started taking various initiatives under its green banking activities. The finding also shows that public sector banks have taken more green banking initiatives as compared to private sector banks.

Keywords


Green banking, environmental sustainability, Green credit card, Green bank, real vision imaging

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Copyright (c) 2014 Sreesha Ch

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