The Analysis of Various Controversies in Television Rating System in India

Aastha Saxena

Abstract


Television rating in India is going through the most divisive and transitional phase since its commencement. While, the methodology of the rating agency TAM has always been under scanner and the industry has been mulling an alternate arrangement for quite some time now, it is for the initial time that a large section of the industry as candidly boycotted the ratings and has gone to the extent of unsubscribing its statistics.

Keywords


Indian Television, TAM, Broadcasters, Methodology, Currency, Television Rating System

Full Text:

PDF


Bookmark and Share


Copyright (c) 2014 Aastha Saxena

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

All published Articles are Open Access at  https://journals.pen2print.org/index.php/ijr/ 


Paper submission: ijr@pen2print.org