An Integrated Package for Market Segmentation in E Commerce

Abstract

Electronic Commerce is process of doing business through computer networks. A person sitting on his chair in front of a computer can access all the facilities of the Internet to buy or sell the products.

Unlike traditional commerce that is carried out physically with effort of a person to go & get products, ecommerce has made it easier for human to reduce physical work and to save time. Customer satisfaction is one of the challenges facing e-commerce today & there is still a lot of advancement made in the field.

One way to do this is to target customers with the particular offers most likely to attract them back to the store and to spend more time and money on their next visit. Demographic market segmentation is an approach to segmenting markets. A company divides the larger market into groups based on several defined criteria. Age, gender, marital status, occupation, education, locality and income are among the commonly considered demographics segmentation criteria.

Association rule mining was used as a method for identifying customers buying patterns and as a result customer profiles were determined.

Keywords—Demographic segmentation; Association Rules; customer segmentation;