An Integrated Approach of customer relationship of management in Indian Banking Sector

Abstract

CRM is most crucial and very important in service sector. Creating a relationship with the customers is quite easy as compared to retention the customer. Customers want from the service provider that they give maximum services to them which is equal to the money which they are paying. Relationship building with customers is now accepted and very crucial for the industries to maintained relation with same pace. In service industries, the goal is especially emphasized since a repeat customer is believed to cost merely a fraction of what needs to be sent in servicing a new customer is service transaction. It is believed that relationships flourish when marketers meet customers’ core expectations and exceed in respect of other features of their total offering. Service firms have been the pioneers in adopting the practice of CRM practices.