The Relationship between Customer Retention and Customer Loyalty in the Restaurant Industry in Ghana

Edward Markwei Martey

Abstract


The purpose of this study is to investigate the relationship between customer retention and customer loyalty, the main objective is to investigate the impact of the constructs of customer retention on customer loyalty in the restaurant industry in Ghana.

Keywords


price; service quality; customer satisfaction; brand image; customer loyalty

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Copyright (c) 2014 Edward Markwei Martey

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