An Analysis of Csr Activities in Select Public and Private Sector Banks In Dimapur Town

Abstract

Business is basically a socio-economic entity. Although business is fundamentally an economic activity, it cannot be carried out in isolation of society. It is a group endeavor and therefore has a number of responsibilities towards different stakeholders – management, workers, customers, shareholders, government and the society. Realisation and fulfillment of responsibilities towards these stakeholders is termed as corporate social responsibilities. Further, business cannot function independently and depends on the society for supply of raw materials, capital, labour and other requirements. Business is a part of the society and has to follow and operate within the limits of the rules and regulations prescribed by the society.

The main purpose of this study is to find out the thrust area and scope of CSR activities from the common public point of view and also to find out the gap in the activities carried on by the banking institutions and the areas for CSR as per the public. In order to fulfill the above purpose a comparative analysis of both public and private sector institutions in carrying out their CSR activities is also included in the paper. This study is based on both primary as well as secondary data which is collected from the public directly and reports of the banking institutions of the past 3 years have also been analyzed. The areas of CSR activities being vary vast in its own nature cannot be studied wholly as a result of which only specific areas which has been mentioned in the annual reports of different banking institutions has been included in the study. The analysis has been carried out in two parts, the first part shows the areas and the unique activity or schemes being undertaken by each individual bank the other part of analysis show the general public views on CSR.