Adoption of Mobile Commerce in Malaysia- A Generation Y Perception

M. Krishna Moorty, Chan Wai Sann, Chan Yee Ling, Tee Pei Yin, Wan Kah Yan, Yip Yuin Ee

Abstract


The usage of mobile commerce in Malaysia is still low compared to other nations. This research aims to identify the factors that influence the behavioural intention to adopt mobile commerce among the Generation Y in Malaysia. In this research, relationship between independent variables (Trust, Perceived Usefulness, Perceived Enjoyment, Social Influence, Perceived Ease of Use, and Compatibility) and dependent variable (Behaviour Intention to adopt mobile commerce) have been analysed.

Keywords


M-commerce, Generation Y, Technology Acceptance Model, Behaviour Intention, Malaysia

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Copyright (c) 2014 M. Krishna Moorty, Chan Wai Sann, Chan Yee Ling, Tee Pei Yin, Wan Kah Yan, Yip Yuin Ee

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