Effectiveness of Corporate Communication and Improving the Corporate Communication Strategies in Commercial Banking

Navaretnarajah Sanjeepan

Abstract


Corporate communication is an important aspect of communication, which needs to be studied and put to use in every organizations for greater efficiency and effectiveness in the work. Corporate communication refers to the communication processes which are meant for corporate or business objectives.

It means the communication within the organization (internal) and communication between the different corporate (external) entities.


Keywords


Corporate Communication, Commercial Banking

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