Incredible Utility and Marketing of Library Services by Library Professionals and Some Components of marketing Plan.”

Abstract

Marketing is full of vivacious thoughts and surprise in modern Marketing
institution. A Library provides services to its readers / users free of charge or negligible fee. In business, business holders require marketing to attract and impress their customers and clients toward their products and services . But in Library and Information Centre, Library Professionals require marketing to impress the Users toward them and provide all types of literature in printed and digital form. This paper is presented with the introduction, Definitions of Marketing, Programs and Activities, Components, Steps for creating the Marketing Plan, conclusion, and References