Green Marketing: A Way to Sustainable Development

Abstract

In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in circle and even keep our natural environment safe and that is significant need of the time. Green marketing is a phenomenon which has developed particular importance in the contemporary market. It is specifically applicable to those businesses that are directly dependent on the physical environment. Sustainable development is one of the most serious and vital issue of countries all across the globe. There has been a change in consumer’s attitudes towards a green lifestyle. People are trying to reduce their impact on the environment. In this research paper, main emphasis has been made on concept, need and importance of green marketing. Data has collected from books, journals, websites and news papers. This paper explains the way for attaining sustainable development though green marketing.