Consumer Adoption of Virtual Shopping and Impact of Social Media on Virtual Shopping

Abstract

The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time .With the recent emergence of social commerce the future of shopping is changing. Web 2.0 has affected e-commerce, resulting in the mergence if a new concept of virtual shopping using smart phones. Consumers getting a new way to find information about the products and services and gain information before they visit the store or purchase online. This paper proposes using adoption of smart phones how virtual shopping using internet. Though shoppers are highly concerned about the risks associated with shopping by smart phones but they are interested in buying electronic items, groceries, shoes, handbags, and movies tickets. Consumers are connected to the Web via fixed and mobile broadband. This research insight studies the impact of social media on online shopping among the consumer . This insight discusses the apparent benefits of social media and weakness and strengths of purchasing.