Factors influence on Purchase Intention of Organic Food Products in Trincomalee District

Abstract

This study considers Factors influence on Purchase Intention towards Organic Food Products in Trincomalee District. The data were collected from 247 customers with a structured questionnaire. After the data cleaning process only 238 questionnaires were considered for the study purpose and the data were evaluated with Univariate, Bivariate and Multivariate analyses to explore the levels of the variables, their relationship and their influences. Customers have shown high level of attitudes regards to organic food product. Health consciousness has more influence on purchase intention of organic food products. It is is useful to explain about 42% of purchase intention of organic food products. Pearson’s correlation shows that, Health consciousness has strong positive relationship (r = 0.721) with purchase intention of organic food products and Consumer Knowledge has medium positive relationship (r = 0.426) with purchase intention of organic food products. Environmental concern regarding to the consumption of organic food products has medium positive relationship (0.332) with purchase intention of organic food products.