Tuning Service Quality in Higher Education through Technology

K. B. Sridevi, A.P.P. Saravanan

Abstract


Right technology at the right pace at the right proportion with education will ensure the right service quality, which is the mantra for business success. Today’s Indian education industry is facing a high demand for the technology, from the student generation as well as from the corporate. Colleges and universities grapple daily with the challenges of building their institutions’ “Digital nervous systems”, ensuring students and faculty access to the highest quality learning resources, training faculty members to use technology in instruction and funding technology procurements so that they can help their students to accomplish the technological skills which are highly needed from the technology driven work force. The rapid technological changes have made these new workplace competencies as important and greater knowledge of education as so critical. It also provides new and effective tools to help raise the knowledge and skills of teachers and the achievement of students. The implementation of technology at the right consideration of its breadth, assertiveness, relevancy and logic will augment service quality in higher education.

Keywords


Higher Education, Technology, SERVQUAL, ARCS Model

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References


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Parves Sultan, Ho Yin Wong, “Antecedents and consequences of service quality in a higher education context. A qualitative research approach”, Quality Assurance in Education, 2013, Vol. 21, Issue.1, pp. 70-95.






Copyright (c) 2014 K. B. Sridevi, A.P.P. Saravanan

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