A Study Based On The Customer Perception And Satisfaction Level About The Value Added Services Rendered By The Banks

Abstract

In India, banking was originated in the last decade of the 18th century and the rapid development of the banking industry has given a powerful pushed to the private banks. a large number of the private sector banks are offering a wide range of the services to Indian customers because the competition has increased day to day, but it is necessary for the banks that they required to become more and more customer focused to grow their business. The research has focused mainly on the customer’s perception about the augmented services rendered by the banks such as ATM Facilities Debit and credit card facilities and mobile banking and the internet banking facilities. So it is essential for the private sector banks and the public sector banks to know about their customer’s awareness towards the banking services. This paper is based on the descriptive research design and questionnaire is used to collect the primary data from the banking customers. This paper focus about the awareness level and the satisfaction of the customers regarding the banking services of the private sector and public sector banks. Conclusion of the paper reveals the impact of the customer’s demographic on the awareness level about the private bank services