A Study on Awareness Level of Prospective Investors towards Mutual Funds with Special Reference to Kurnool City

Abstract

Mutual Fund has become one of the important means of investment today that attracts both small and medium investors thus providing a huge source of funds to the capital market. Mutual Funds provide many benefits to the investors which include lesser risk, tax benefits, dividends, lesser cost, security etc., The Indian Mutual Fund industry has undergone a significant growth in last few decades and it has seen a successful phase in the last decade in particular. This can be understood with amount of funds invested in the mutual funds which was in few millions in the beginning phase that increased into trillions today. The number of AMCs and the number of schemes offered by the AMCs also increased tremendously. In spite of this tremendous growth of Indian Mutual Fund industry, it is still lacking behind compared to other developed countries. The present study is undertaken to know the awareness level of prospective investors towards mutual funds with a special reference to the Kurnool city. Both the primary data and secondary data has been collected. A sample of 150 respondents is taken for a study by using sophisticated statistical techniques.