Consumer Attitude Towards Cosmetic Products- A Study of Rewari District

Abstract

Indian retail beauty and cosmetic industry showing good annual growth last few years. Due to increase in income and change in lifestyle, attitude toward cosmetic is also changing. This study is attempted to measure the customer attitude towards cosmetic. Researcher design a questionnaire to measure the customer attitude toward cosmetic and distributes 125 questionnaires among the people of Rewari District in Haryana, 115 filled in questionnaire were returned.  Out of 115 questionnaires, 100 were found valid and results are interpreted on 100 questionnaires. The study found that, most of respondents having positive attitude towards cosmetic and mostly purchased from beauty saloons and departmental stores. Further most of respondents consult with friends while purchasing the cosmetic products except married respondents who belongs to 35 and above age.