An Analytical Study Of Customer Satisfication Towards Soft Drinks With Special Reference To Chennai

Abstract

Customer satisfaction is a marketing term which measures the products or services supplied by the company            Customer satisfaction is a marketing term which measures the products or services supplied by the company.The aim of this study is to assess the customer satisfaction towards Frooti Drinks with special reference to Chennai. The main objective is to identify whether the customers are satisfied with the Frooti drinks. Another aspect of the study is to analyze the frequency purchase of Frooti drinks. The data was collected by research method through survey questionnaire and 100 sampling are analyzed. From this study, most of the Teenagers are satisfied with the Frooti drinks.